I was a bit of an outsider in the hip-hop world because I was a scratch kid and people weren't necessarily trying to hear that all the time.
A-TrakAt the end of the day, Fool's Gold is a label that, when I hear something I like, I try to grab it for the label. There's a ton of great music coming out.
A-TrakI think one of the biggest things that's changed in terms of the rapport with the crowd is that now crowds come to hear our songs. We're getting closer and closer to an artist performance.
A-TrakWhen I started Fool's Gold and producing consistent records that were like electro beats with rapping on it that was experimental and weird. I made a mixtape called Dirty South Dance where I put rap vocals over dance music. That was literally an experiment. Now all these rappers are rapping on dance music. This is something I've been trying to build for a while.
A-TrakI have a radio show on Sirius XM. I put it up as a free download on my Soundcloud and on iTunes. That's a portal for me once a month, to play songs I know aren't getting played on that station the rest of the week.
A-TrakWhat's amazing about a DJ set is when you're able to re-appropriate a song or give purpose to a song that people didn't really think it was supposed to have. Give it this sort of hidden power by playing it before this song and after that one. That it fits into this logic and it goes farther than you thought it could go.
A-Trak