Poetry is a way for me to explore a tingly feeling, to let it play itself out, and also to map it. I feel like I'm making little star maps when I write poems.

We just watch anything speed by. To stop and really ponder what a product label says, or the tagline on a TV commercial, might be inherently silly. Those are things that are almost designed to be thrown away.

I don't really want to write fiction at all. I don't see why fiction is necessary when we have real life already confusing enough.

The brands with which we surround ourselves prop us up, make us feel sexy and beautiful, when in reality we're pretty dumpy creatures.

The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

Humor and absurdism are inevitable. If you look at our current massive flow of consumer products and digital communication and related media from a sort of astute perspective and carefully state what you see you can't help but sounding like you're joking.

Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.