Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.
Aaron BelzWe just watch anything speed by. To stop and really ponder what a product label says, or the tagline on a TV commercial, might be inherently silly. Those are things that are almost designed to be thrown away.
Aaron BelzHumor and absurdism are inevitable. If you look at our current massive flow of consumer products and digital communication and related media from a sort of astute perspective and carefully state what you see you can't help but sounding like you're joking.
Aaron BelzWriting essays and teaching composition have helped me immensely in writing poetry, because they've forced me to focus on the structure of ideas.
Aaron BelzI don't really want to write fiction at all. I don't see why fiction is necessary when we have real life already confusing enough.
Aaron BelzThe brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.
Aaron Belz