Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

Surprise keeps the reader awake. The only alternative is to continue saying what the reader is expecting. What fun is that?

Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

The brands with which we surround ourselves prop us up, make us feel sexy and beautiful, when in reality we're pretty dumpy creatures.

The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

Humor and absurdism are inevitable. If you look at our current massive flow of consumer products and digital communication and related media from a sort of astute perspective and carefully state what you see you can't help but sounding like you're joking.

Whenever I do a comedy show I still just read poems, some of which are intentionally funny and some of which are just bizarre. The mix seems to work well.