The language itself is what gets me interested in writing. It's weird to me that words exist. Never a dull moment with words. They're a layer between our minds and the physical reality around us, obviously, but the layer seems like it's always in flux, like an asteroid belt, constantly moving.

We just watch anything speed by. To stop and really ponder what a product label says, or the tagline on a TV commercial, might be inherently silly. Those are things that are almost designed to be thrown away.

The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

I don't really want to write fiction at all. I don't see why fiction is necessary when we have real life already confusing enough.

The brands with which we surround ourselves prop us up, make us feel sexy and beautiful, when in reality we're pretty dumpy creatures.

Humor and absurdism are inevitable. If you look at our current massive flow of consumer products and digital communication and related media from a sort of astute perspective and carefully state what you see you can't help but sounding like you're joking.

I want to leave my readers with a sequence of ideas/phrases that makes them question something they'd taken for granted. Or that confuses them to the point that they laugh, but contains one or two phrases/lines that stick in their minds.