Trying to guess what the (mass) audience wants and then trying to satisfy that is usually a bad recipe for getting something good.
Aaron SorkinI think it's up to writers to write stuff that is compelling enough that people want to watch.
Aaron SorkinPresident Bartlet: There's a delegation of cardiologists having their pictures taken in the Blue Room. You wouldn't think you could find a group of people more arrogant than the fifteen of us, but there they are, right upstairs in the Blue Room.
Aaron SorkinWhen you're writing a movie or a play and writing isn't going well, which is for me the normal condition - it's an exceptional day when suddenly I've got something and it's going well - you can call the studio or the producer or whoever is waiting for it and say, "I know I said I was going to have it in by the end of the summer.
Aaron Sorkin