You probably couldn't have found much daylight between the NRA and the Disney company. They probably would've had had identical demographics for the people who really loved those companies.
Abigail DisneyConservative values aren't really reflected in the radical values of the NRA. And the other idea was that the NRA is not what you think it is: It's an evolving, ever-changing organization, and it has not always been this radical, right-wing arm of the Republican Party, and that the history of the NRA is in fact really interesting.
Abigail DisneyThere's a real difference between a documentary that was all about facts and history and information. People just don't get as engaged in that kind of documentary - they don't fall in love, they don't cry, they don't forget who they are, they don't ride with you. As we realized we had richer, vรฉritรฉ kind of people, what we wanted to do is focus in on the vรฉritรฉ story.
Abigail DisneyI get very close to people when I'm shooting them. We would go and shoot a scene with Lucy, and I would spend the whole time telling her about Rob. Then I would go shoot a scene with Rob and tell him all about Lucy. Eventually they wanted to know each other. These are two people who would never have overlapped in any other way or context. We brought to the garden at Rob's office and just sat and watched what unfolded. I remember weeping behind the camera, because I was so moved by the way they connected.
Abigail Disney