My process in making a music video is pretty much a formula of talking to the artist. I've never made a video where I didn't talk to the artist before I wrote the treatment. Basically, I enter into it knowing we are collaborators.

I always wanted to be a musician, 100 percent, my whole life. I went to school, I did music theory, I did voice training and piano lessons, and while I was a decent musician, it didn't seem like enough for me. I felt like I wanted to make more than just music.

I think musicians are perfect at knowing how to get the best out of other musicians. I can really relate to that communion.

My process in making a music video is pretty much a formula of talking to the artist. I've never made a video where I didn't talk to the artist before I wrote the treatment. Basically, I enter into it knowing we are collaborators.

I'm pretty committed to being a filmmaker because it incorporates everything I love: music, art direction, story, and you know - everything.

Musicians ultimately are who they are, they aren't actors, so as a clipmaker you have a responsibility to protect them.

Making music clips, I have a responsibility to depict the artist in a way that suits them, and feels comfortable with how they want to present their music. From there I usually try to tell a story visually that complements the music, that lets the music be the hero element of the project. I just try to do something that feels sincere and creative and a little bit home-brewed so it doesn't feel too plastic or phony.