I'm pretty committed to being a filmmaker because it incorporates everything I love: music, art direction, story, and you know - everything.

My process in making a music video is pretty much a formula of talking to the artist. I've never made a video where I didn't talk to the artist before I wrote the treatment. Basically, I enter into it knowing we are collaborators.

I think musicians are perfect at knowing how to get the best out of other musicians. I can really relate to that communion.

As a kid, I wasn't given the sense that celebrity, or fame, or any of that, was something to be impressed by, or to seek out. It was always impressed upon me that making something well crafted, something respected, was the most important thing to do with your life, and I've tried to do that where I can in my field.

Musicians ultimately are who they are, they aren't actors, so as a clipmaker you have a responsibility to protect them.

Making music clips, I have a responsibility to depict the artist in a way that suits them, and feels comfortable with how they want to present their music. From there I usually try to tell a story visually that complements the music, that lets the music be the hero element of the project. I just try to do something that feels sincere and creative and a little bit home-brewed so it doesn't feel too plastic or phony.

Making music videos, I try to bring musicians into the logistics of filmmaking, and I try to preserve whatever's of value and achievable in their idea. If it's something I can't achieve, I tell them straight. You want to make sure that the artist really loves the idea and is committed to it, otherwise they're not going to feel great when they're up there miming it.