I'm pretty committed to being a filmmaker because it incorporates everything I love: music, art direction, story, and you know - everything.
Adria PettyMusicians ultimately are who they are, they aren't actors, so as a clipmaker you have a responsibility to protect them.
Adria PettyMaking music videos, I try to bring musicians into the logistics of filmmaking, and I try to preserve whatever's of value and achievable in their idea. If it's something I can't achieve, I tell them straight. You want to make sure that the artist really loves the idea and is committed to it, otherwise they're not going to feel great when they're up there miming it.
Adria PettyAs a kid, I wasn't given the sense that celebrity, or fame, or any of that, was something to be impressed by, or to seek out. It was always impressed upon me that making something well crafted, something respected, was the most important thing to do with your life, and I've tried to do that where I can in my field.
Adria Petty