Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
The next generation product almost never comes from the previous generation.
A brand should strive to own a word in the mind of the consumer.
The most powerful concept in marketing is owning a word in the prospects mind.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
War and marketing have many similarities.