Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

Marketing is not selling. Marketing is building a brand in the mind of the prospect.