Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

It's better to be first in the mind than to be first in the marketplace.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

The Internet is the ultimate in brand-centered buying.

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

Branding is simply a more efficient way to sell things.