Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

It's better to be first in the mind than to be first in the marketplace.

War and marketing have many similarities.

The best way to make news is to announce a new category, not a new product.

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

The next generation product almost never comes from the previous generation.