Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

The most powerful concept in marketing is owning a word in the prospects mind.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.