The crucial ingredient in the success of any brand is its claim to authenticity.
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
Branding is simply a more efficient way to sell things.
A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.