Everyone is interested in whatโs new. Few people are interested in whatโs better.
The next generation product almost never comes from the previous generation.
War and marketing have many similarities.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
The best way to make news is to announce a new category, not a new product.