A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.
Al RiesMarketing is what a company is in business to do. Marketing is a company's ultimate objective.
Al RiesToday, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
Al Ries