The crucial ingredient in the success of any brand is its claim to authenticity.

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.

War and marketing have many similarities.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.