The crucial ingredient in the success of any brand is its claim to authenticity.

The Internet is the ultimate in brand-centered buying.

The most powerful concept in marketing is owning a word in the prospects mind.

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

The next generation product almost never comes from the previous generation.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.