One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.

It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants. It has also been said that the software industry is an example of midgets standing on the toes of other midgets.

Design principle: Take things away until the design breaks, then put that last thing back in.

Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces. As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us. In turn, we will be tempted to kill our computers, but we won't dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.

While making art you should just do what is in your heart.

No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.

Define what the product will do before you design how the product will do it.