The boring side of business is what makes it work.

I've written books on advertising-cheque books.

An entrepreneur is not what you call yourself, it's what someone calls you in recognition of what you've achieved. I call Richard Branson an entrepreneur. Rupert Murdoch called me one. Anybody who stands up and says: 'I'm an entrepreneur' needs shooting. You'll drive people crazy.

Success comes more quickly to the entrepreneur that follows his instincts rather than following the progress of his competitors.

Above all, in order to gain respect, you need to be true to yourself. There is no point in trying to be brutal if it's not in your nature; there is no point in trying to be suave and sophisticated if it doesn't come naturally.

During negotiations nothing is gained by attacking people's comfort zones.

I like things in their proper places.