Fashion is like a fruit, you couldn't eat it a day before and you can't eat it a day after; it's just about today
Alber ElbazYves Saint Laurent gave women power, Chanel liberated them and when I joined Lanvin, I thought 'what do I bring to women? One day, I received an SMS from a friend in New York - she was in a taxi on the way to court to face her arsehole ex-husband, and she said to me 'Alber, I am wearing a Lanvin dress, and I feel so protected.' That to me was the biggest compliment I ever received. To have a 500 gram piece of silk make her feel protected - that made me very happy indeed.
Alber ElbazH&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.
Alber Elbaz