For me, Lancome was more than just a brand. There was something very nostalgic about the name, about the whole story.
Alber ElbazIf I were a buyer today in one of the American department stores, I would go with extremes-the most beautiful, the more expensive, the more eccentric. I would take risks. The worst thing would be to buy only the little black dress. You know why? Because everyone has it already. I would go with a purple dress, something different
Alber ElbazMany, many times I find that whatever is looking good on the screen doesn't always look or feel good on the body. So who do we design for - do we design for the screen, or do we design for women?
Alber Elbaz