After every show, I say to Hania [Destelle, a friend], ‘They hated it.’

I spend my time backstage at the Lanvin shows, and when I come out at the end, all I see are people's eyes.

If I were a buyer today in one of the American department stores, I would go with extremes-the most beautiful, the more expensive, the more eccentric. I would take risks. The worst thing would be to buy only the little black dress. You know why? Because everyone has it already. I would go with a purple dress, something different

If you take something out of the freezer, it's cold, but what happens when it melts? It's a cool party, a cool person, a cool collection. What does that mean? I'm more interested in things that are uncool, things that have a certain individuality, a certain soul, a certain longevity, emotion, fragility.

I love to see old women. I love wrinkles. I love gray hair.

Run away from laziness; work hard. Touch intuition and listen to the heart, not marketing directors. Dream.

How do you stand out as a fashion ad campaign? By using people off the street it does generate buzz.