I created the peplum so you can eat in it. You can have a dessert, you can have another sandwich.

How do you stand out as a fashion ad campaign? By using people off the street it does generate buzz.

I barely finish one pre-collection before I must start on another. Sales start, but I am already elsewhere creatively. The men's show is being prepared, but we also need to think about accessories, perfumes and other items. In sum, I never stop.

Pure, intense emotions. It's not about design. It's about feelings.

H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.

I wanted to see people from different age groups, body shapes and personalities wearing Lanvin That is what Lanvin is all about and represents - we dont only do clothes for 20-year-old girls. I love to see mature women wearing Lanvin as well. I love wrinkles, I love grey hair.

I do sport at the gym a few times a week, but I hate it. Work is my only remedy. I feel so twisted and horrible in the morning, but then I go to the office and I start feeling better. Work is my Tylenol. Extra-strength.