How do you stand out as a fashion ad campaign? By using people off the street it does generate buzz.
Alber ElbazI think that if you want to pass emotion, you have to write a letter. Emotions do not pass in SMS or in e-mail.
Alber ElbazI am very sensitive to the smells and sensations that are part of perfumes because they remind me of things: moments from the past, people, events.
Alber Elbaz