Success and failure are largely self-defined in terms of personal standards. The higher the self-standards, the more likely will given attainments be viewed as failures, regardless of what others might think.
Albert BanduraStringent standards of self-evaluation [can] make otherwise objective successes seem to be personal failures
Albert BanduraIt is no more informative to speak of self-efficacy in global terms than to speak of nonspecific social behavior
Albert Bandura