I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
Aldous HuxleyEveryone thinks this way at some point. The important thing is to power through and get to learning. If you really don't have the time Let Me Handle Your Analytics.
Aldous HuxleyPleasure cannot be shared; like Pain, it can only be experienced or inflicted, and when we give Pleasure to our Lovers or bestow Charity upon the Needy, we do so, not to gratify the object of our Benevolence, but only ourselves. For the Truth is that we are kind for the same reason as we are cruel, in order that we may enhance the sense of our own Power.
Aldous HuxleyIt had the taste of an apple peeled with a steel knife. (Sebastian Barnack assessing a Roederer 1916 champagne in Time Must Have a Stop)
Aldous HuxleyNothing is more dreadful than a cold, unimpassioned indulgence. And love infallibly becomes cold and unimpassioned when it is too lightly made.
Aldous HuxleyAnd there's always soma to calm your anger, to reconcile you to your enemies, to make you patient and long-suffering. In the past, you could only accomplish these things by making a great effort and after years of hard moral training. Now, you swallow two or three half-gramme tablets, and there you are. Anybody can be virtuous now. You can carry at least half your morality about in a bottle. Christianity without tears-that's what soma is.
Aldous HuxleyCulture is like the sum of special knowledge that accumulates in any large united family and is the common property of all its members. When we of the great Culture Family meet, we exchange reminiscences about Grandfather Homer, and that awful old Dr. Johnson, and Aunt Sappho, and poor Johnny Keats.
Aldous Huxley