I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

The moral peril to humanity of thoughtlessly accepting these conveniences [of materialism] (with their inherent disadvantages) as constituting a philosophy of life is now becoming apparent. For the implications of this disruptive materialism... are that human beings are nothing but bodies, animals, machines.

I'm afraid of losing my obscurity. Genuineness only thrives in the dark. Like celery.

Where beauty is worshipped for beauty's sake as a goddess, independent of and superior to morality and philosophy, the most horrible putrefaction is apt to set in. The lives of the aesthetes are the far from edifying commentary on the religion of beauty.

If you don't gamble, you'll never win.

I was not looking now at an unusual flower arrangement. I was seeing what Adam had seen on the morning of his creation - the miracle, moment by moment, of naked existence.

The Bhagavad-Gita is the most systematic statement of spiritual evolution of endowing value to mankind. It is one of the most clear and comprehensive summaries of perennial philosophy ever revealed; hence its enduring value is subject not only to India but to all of humanity.