Every idol, however exalted, turns out, in the long run, to be a Moloch, hungry for human sacrifice.

I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

In religion all words are dirty words. Anybody who gets eloquent about Buddha, or God, or Christ, ought to have his mouth washed out with carbolic soap.

Suddenly to realise that one is sitting, damned, among the other damned--it is a most disquieting experience; so disquieting thatmost of us react to it by immediately plunging more deeply into our particular damnation in the hope, generally realized, that we may be able, at least for a time, to stifle our revolutionary knowledge.

I have always found that Angels have the vanity to speak of themselves as the only wise.

Dedicated to all those who say: "I don't have time for analytics" or "I don't understand analytics".

A gramme is better than a damn.