And that," put in the Director sententiously, "that is the secret of happiness and virtue — liking what you've got to do. All conditioning aims at that: making people like their unescapable social destiny.
Aldous HuxleyI have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
Aldous HuxleyScience in itself is morally neutral; it becomes good or evil according as it is applied.
Aldous Huxley