In the creative process, my ego has always been a huge tyrant ... a dictator and kind of rude and very misleading, because sometimes when I'm doing something, I say, "This is great! This is fantastic! Very genius!" And 20 minutes later, I feel like a dead jellyfish. "You are a stupid a**hole. This is a piece of sh*t. Nobody will care about it."
Alejandro Gonzalez InarrituI respect BMW for not interfering in these projects. They're just trying to support short films with their brand, which I think is great.
Alejandro Gonzalez Inarritu