I think movies in general should have more respect for the audience than they do. Too many films are afraid to confuse people, so all the information is given to them right away, and there's nothing left for the film to do. It ruins many stories, because everything becomes obvious and predictable. I want my films to engage people more and make them more actively involved in the story.

In the creative process, my ego has always been a huge tyrant ... a dictator and kind of rude and very misleading, because sometimes when I'm doing something, I say, "This is great! This is fantastic! Very genius!" And 20 minutes later, I feel like a dead jellyfish. "You are a stupid a**hole. This is a piece of sh*t. Nobody will care about it."

One of the reasons why I agreed to do commercials is that they gave me complete freedom. I just had to have the car in it and write a story around it. I wanted to do something serious set in a Latin American country, but again, it was an exercise in style for me.

The way America sees Mexico, if they have any sense of it, is like Taco Bell. Our countries are neighbors, and the only hard food to get in America is true Mexican. It's impossible to find, even in L.A. Why is that?

Every time that I'm challenged with a film I think that I haven't learned anything, that every film is different and that every thing that I have learned is useless in this new adventure.

I made commercials for corporations like Volkswagen and Coca-Cola, but I was always the one to write them, too, which was a very good exercise, because I learned to tell little stories.

I think movies in general should have more respect for the audience than they do. Too many films are afraid to confuse people, so all the information is given to them right away, and there's nothing left for the film to do. It ruins many stories, because everything becomes obvious and predictable. I want my films to engage people more and make them more actively involved in the story.