Audio is the only medium you can consume while you're multitasking.
When you're hearing somebody and you're not seeing them, your brain naturally creates a version of them. Then you feel closer to them because you've created them.
With me being in my 40s, I knew who I was.
One of the things that I think audio is best at is creating empathy.
A lot of people listen to podcasts because they want to learn something and be entertained along the way.
When you're launching a business, you just really want to know somebody deeply to help in how you do it.