I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.

You create a fearful culture where you spend a lot of time looking at where you screwed up.

Reinvent yourself. Repeat.

We try to 'self-medicate' ourselves against boredom with mobile phones in any given moment of free time.

If you're not having fun, you're doing it wrong.

If you have to fear something, fear mediocrity.

The old paradigm was pay to play. Now you get back what you authentically put in. You've got to be willing to play to play.