Steve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be an extension of ourselves, and he positioned Apple that way. The iPod was this revolutionary device with the idea of 1,000 songs in your pocket, and then that machine represents who you are.
Alex GibneySuicides aren't heroic in my opinion. And I don't think anybody ever really knows why somebody commits suicide.
Alex GibneyIn many ways, I'm a big admirer still of Julian Assange. He had balls to do what he did and his motivations in terms of holding the powerful to account are tremendously inspiring to me.
Alex GibneyThe funny thing about being Catholic, and I was raised Catholic, is that you identify with the Church, just as part of your character. Nevermind what you believe, it's just who you are.
Alex GibneySteve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex Gibney