Steve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be an extension of ourselves, and he positioned Apple that way. The iPod was this revolutionary device with the idea of 1,000 songs in your pocket, and then that machine represents who you are.

One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the world he claimed that Apple represented, the "Think different" world of Martin Luther King and Rosa Parks and Gandhi.

If people are portrayed as monsters, we become disconnected from them, and to me that is not remotely interesting.

As a filmmaker, I always took my inspiration from a filmmaker named Marcel Ophüls, who said, "I always have a point of view, but the trick is showing how hard it is to come to that point of view."

No one likes documentaries.

What a terrible world it would be if we only did films that were poster boards for political causes.

Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.