Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex GibneyThe internet connects us all and provides this fabulous fact-checking mechanism, and yet at the same time, the power of lies is conveyed much more efficiently now because they're accepted so fast.
Alex GibneyThe sex abuse crisis in the Catholic Church is the result of what police call "noble cause corruption," the belief that because you are dedicated to doing good, you can do no wrong.
Alex GibneyMany people, including myself, thought of Jobs as an inventor, an Edison-like figure, but he wasn't. I did a documentary on James Brown recently; and, oddly, I found a lot in common between Jobs and Brown. Jobs was also a fantastic performer, put on an extraordinary live show at his product launches, but he could also be ruthless, cruel and totally self-aggrandizing. And just as Brown surrounded himself with the very best musicians, Jobs understood the importance of hiring the absolutely most talented people and knew how crucial they were to the success of what he was trying to do.
Alex GibneyIt's easy to get armchair analysts to talk, but to get people on the inside to talk is very, very hard.
Alex GibneyWhat a terrible world it would be if we only did films that were poster boards for political causes.
Alex GibneySteve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex Gibney