Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.

You can't expect the institution to learn, if it doesn't accept any sense of justice.

Whether or not he came to believe it - so many people, when they have a mission, come to believe something in a way that may have started out as a slogan. You know, L. Ron Hubbard, not to make a random comparison, started Scientology as a scam.

In a busy world, even as information is moving so rapidly, we have to learn who to trust in that regard even as we ourselves have to become more critical of the people who we want to trust. It's a weird situation.

Many people, including myself, thought of Jobs as an inventor, an Edison-like figure, but he wasn't. I did a documentary on James Brown recently; and, oddly, I found a lot in common between Jobs and Brown. Jobs was also a fantastic performer, put on an extraordinary live show at his product launches, but he could also be ruthless, cruel and totally self-aggrandizing. And just as Brown surrounded himself with the very best musicians, Jobs understood the importance of hiring the absolutely most talented people and knew how crucial they were to the success of what he was trying to do.

I come from a filmmaking tradition and a storytelling background. So somehow I've emerged like a mutant who can straddle both worlds.

Jobs would have ever have asserted that Bill Gates was not serious about technology. He was a huge pioneer in that world, albeit doing something quite different in approach from what Steve did. He was dismissive of Gates' foundation work as something he did to make himself feel better.