Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex GibneySteve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be an extension of ourselves, and he positioned Apple that way. The iPod was this revolutionary device with the idea of 1,000 songs in your pocket, and then that machine represents who you are.
Alex GibneyWith every project I start out on, there's no footage. It's always a big slog to find the footage.
Alex GibneyI think one of things that Steve Jobs, in his own funny way, encouraged us to remember with those "Think different" posters of Gandhi and Rosa Parks and Martin Luther King was, "How do you make the world a better place?"
Alex GibneyIn the case of the Catholic Church, it's hard to understand how they so willfully sacrifice the children.
Alex Gibney