Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex GibneyJobs would have ever have asserted that Bill Gates was not serious about technology. He was a huge pioneer in that world, albeit doing something quite different in approach from what Steve did. He was dismissive of Gates' foundation work as something he did to make himself feel better.
Alex GibneyIf people are portrayed as monsters, we become disconnected from them, and to me that is not remotely interesting.
Alex GibneyThe funny thing about being Catholic, and I was raised Catholic, is that you identify with the Church, just as part of your character. Nevermind what you believe, it's just who you are.
Alex Gibney