Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex GibneyWhether or not he came to believe it - so many people, when they have a mission, come to believe something in a way that may have started out as a slogan. You know, L. Ron Hubbard, not to make a random comparison, started Scientology as a scam.
Alex GibneyLong ago I had a professor who told me, 'Embrace the contradictions.' I think that is what is most interesting about people like Jobs.
Alex GibneyAs a filmmaker, I always took my inspiration from a filmmaker named Marcel Ophüls, who said, "I always have a point of view, but the trick is showing how hard it is to come to that point of view."
Alex GibneyThe funny thing about being Catholic, and I was raised Catholic, is that you identify with the Church, just as part of your character. Nevermind what you believe, it's just who you are.
Alex Gibney