Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex GibneyJobs' incredible skill was as a storyteller, a salesman. He could captivate our imaginations and reel us in. He was more P.T. Barnum than Thomas Edison.
Alex GibneyOne of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the world he claimed that Apple represented, the "Think different" world of Martin Luther King and Rosa Parks and Gandhi.
Alex GibneyI think one of things that Steve Jobs, in his own funny way, encouraged us to remember with those "Think different" posters of Gandhi and Rosa Parks and Martin Luther King was, "How do you make the world a better place?"
Alex Gibney