One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the world he claimed that Apple represented, the "Think different" world of Martin Luther King and Rosa Parks and Gandhi.
Alex GibneyI don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.
Alex GibneyIt's easy to get armchair analysts to talk, but to get people on the inside to talk is very, very hard.
Alex GibneyIf people are portrayed as monsters, we become disconnected from them, and to me that is not remotely interesting.
Alex Gibney