The decisions you make can be upsetting to fans. I've experienced that, as a listener, looking at artists I've admired. It's sensitive. We really consider the idea of natural growth versus unnatural leaps.
Alex ScallyThe word is like an object - we were thinking "bloom," "doom." It encapsulated tons: the bloom, the end of the bloom, and then coming back the next year.
Alex ScallyI don't think it's inherently wrong when bands do certain things - sometimes I'm really excited when I see a band has taken a big ad or sync.
Alex ScallyHonestly, I hate Facebook - it has nothing on Myspace. I loved how weird and crappy and wild and trashy it was. Then there was the whole culture of pimping out your Myspace page. I remember spending 10 hours one day learning how to make our Myspace page look more like a message board from the mid-90s.
Alex Scally