Listen, the idea that I might be a fashion soothsayer is very flattering but completely inaccurate.
Alexa ChungI think it's cool that London Fashion Week is about young designers trying wacky things.
Alexa ChungI think it's every girl's dream, a little bit, to be a model because it seems from the outside to be a glamorous industry and I was really into fashion, and I remember just being excited and wanting to be part of that.
Alexa ChungI think modeling is interesting, it's obviously nice to take on a character and go through the process. I'm very lucky that I've been able to do that but I think the challenges that come with the responsibility of art directing something is something that appeals to me. I've done it before in collaboration with other people but it's the first time someone's literally handed it over and been like, "What do you want?" It was really fun to kind of dream up a concept and then execute it with all my friends.
Alexa Chung