When I was going to Paris for Paris Fashion Week, I'd often walk down the street and go into all the different shops that we didn't necessarily have in the UK and Maje was definitely one of the ones that stood out for me.
Alexa ChungListen, the idea that I might be a fashion soothsayer is very flattering but completely inaccurate.
Alexa ChungI'm very selfish! I'm only thinking about how I would look in clothes, and not how we as a society might appear in those clothes.
Alexa ChungI think modeling is interesting, it's obviously nice to take on a character and go through the process. I'm very lucky that I've been able to do that but I think the challenges that come with the responsibility of art directing something is something that appeals to me. I've done it before in collaboration with other people but it's the first time someone's literally handed it over and been like, "What do you want?" It was really fun to kind of dream up a concept and then execute it with all my friends.
Alexa Chung