Looking effortless takes a lot of effort. When I get new Converse I dedicate some time at home to shoving mud on them so they don't look squeaky clean.
Alexa ChungI actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.
Alexa ChungOn the same Australian trip, I brought back a pair [of Ugg] for my then boyfriend who was a photographer. He wore them all the time. He used to wear them with Levis twisted jeans and a vintage T-shirt. This is 2002. They looked great on him. I guess it takes a certain kind of man to pull them off but they have other ones that are less typical of this, I think.
Alexa Chung