I mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
Alexa ChungOn the same Australian trip, I brought back a pair [of Ugg] for my then boyfriend who was a photographer. He wore them all the time. He used to wear them with Levis twisted jeans and a vintage T-shirt. This is 2002. They looked great on him. I guess it takes a certain kind of man to pull them off but they have other ones that are less typical of this, I think.
Alexa ChungLooking effortless takes a lot of effort. When I get new Converse I dedicate some time at home to shoving mud on them so they don't look squeaky clean.
Alexa ChungI didn't mean to be a TV presenter, I just hated modeling. It feels very odd that it's turned into this 'It-girl' thing. What does that even mean? I wear clothes and I go out. It's so weird.
Alexa ChungMy dad cut my hair once - I wanted a bob and he gave me a bowl cut. That was a tough few years.
Alexa ChungI actually love...Well I love both of them [Paris Hilton or Britney Spears] but I really love Paris Hilton. I interviewed her once, she had a record coming out. She was DJing and promoting that. It was actually only a couple of years ago. She had her persona in tact when I was interviewing her and then after we broke she came for a cigarette with me and I just found it so... she's so intelligent and interesting and obviously is playing the game.
Alexa Chung