I think because I do model for brands but it's never without input, ever. With AG I front their campaign, and obviously designed the collection for them. I did the same back in the day with Madewell. Even with Longchamp, there's a certain amount of collaboration on deciding on photographers and stuff like that. It's something that I'm accustomed to doing behind the scenes.

It's shot by Ben Rayner who I think is very talented at doing portrait photography as well as fashion photography. His images never look like a model. You know, it doesn't look like a faceless model just wearing whatever. There's always personality that comes through. That was quite important for me to capture.

I actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.

I think Maje typifies that French vibe where it's simple items that are very practical, very wearable but also like incredibly chic and expensive-looking.

I think because I do model for brands but it's never without input, ever. With AG I front their campaign, and obviously designed the collection for them. I did the same back in the day with Madewell. Even with Longchamp, there's a certain amount of collaboration on deciding on photographers and stuff like that. It's something that I'm accustomed to doing behind the scenes.

I actually love...Well I love both of them [Paris Hilton or Britney Spears] but I really love Paris Hilton. I interviewed her once, she had a record coming out. She was DJing and promoting that. It was actually only a couple of years ago. She had her persona in tact when I was interviewing her and then after we broke she came for a cigarette with me and I just found it so... she's so intelligent and interesting and obviously is playing the game.

Thank you, Jane Birkin, for providing me with infinite outfit ideas and the confidence to dress like a boy but act like a girl.