I actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.
Alexa ChungThank you, Jane Birkin, for providing me with infinite outfit ideas and the confidence to dress like a boy but act like a girl.
Alexa ChungI think Maje typifies that French vibe where it's simple items that are very practical, very wearable but also like incredibly chic and expensive-looking.
Alexa ChungIt's funny because I think that both France and Britain are known for their distinctive styles and everyone says that France is so chic and elegant but I think more than that French women are renowned for dressing in what suits them.
Alexa ChungI think Ugg went out of being something that Kate Moss and Sienna Miller were wearing in high fashion circles and then they were embraced by everyone. Once something reaches that tipping point of mass popularity then suddenly the fashion world is a bit like, "Wah." As you say, you see them less kind of everywhere now so maybe it's time to bring them back.
Alexa Chung