I actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.
Alexa ChungI actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.
Alexa ChungAs soon as that was kind of green-lit, it became very obvious to me what I wanted to do and it was an instinctive reaction to my relationship with how I wear my Ugg boots. Which is in London and in New York, I wear them as soon as I get in basically.
Alexa ChungI get to work with great photographers, wear lovely clothes, be part of the creative process.
Alexa Chung