I mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
Alexa ChungAs soon as that was kind of green-lit, it became very obvious to me what I wanted to do and it was an instinctive reaction to my relationship with how I wear my Ugg boots. Which is in London and in New York, I wear them as soon as I get in basically.
Alexa ChungIt was genuinely horrible. I stopped using Twitter for a while because I got so much s**t about being anorexic. And Im not.
Alexa ChungI didn't moisturise when I was younger, but when I got to 27 I decided to start slathering myself in oil, and now I'm obsessed with moisturising.
Alexa ChungI think Ugg went out of being something that Kate Moss and Sienna Miller were wearing in high fashion circles and then they were embraced by everyone. Once something reaches that tipping point of mass popularity then suddenly the fashion world is a bit like, "Wah." As you say, you see them less kind of everywhere now so maybe it's time to bring them back.
Alexa Chung