I mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
Alexa ChungIt's shot by Ben Rayner who I think is very talented at doing portrait photography as well as fashion photography. His images never look like a model. You know, it doesn't look like a faceless model just wearing whatever. There's always personality that comes through. That was quite important for me to capture.
Alexa ChungI didn't moisturise when I was younger, but when I got to 27 I decided to start slathering myself in oil, and now I'm obsessed with moisturising.
Alexa ChungI think Maje typifies that French vibe where it's simple items that are very practical, very wearable but also like incredibly chic and expensive-looking.
Alexa Chung