I'm very selfish! I'm only thinking about how I would look in clothes, and not how we as a society might appear in those clothes.

Looking effortless takes a lot of effort.

I think because I do model for brands but it's never without input, ever. With AG I front their campaign, and obviously designed the collection for them. I did the same back in the day with Madewell. Even with Longchamp, there's a certain amount of collaboration on deciding on photographers and stuff like that. It's something that I'm accustomed to doing behind the scenes.

I'm not 100% nice all the time, so I find it quite hard to be really pleasant.

I'm not preaching about things you should do, I'm not political or anything. I'm probably not the best role model.

It's shot by Ben Rayner who I think is very talented at doing portrait photography as well as fashion photography. His images never look like a model. You know, it doesn't look like a faceless model just wearing whatever. There's always personality that comes through. That was quite important for me to capture.

I think there's more room for different representations of women within fashion imagery.