I think it's cool that London Fashion Week is about young designers trying wacky things.
Alexa ChungI'm interested in aesthetics, in the way things look, in finding something in an image that maybe people haven't seen.
Alexa ChungI tend to splurge on fancy dresses because I always think I'll get a lot of wear out of them, but it's false logic. You should really spend more money on the things you wear every day, like jeans.
Alexa ChungIt's shot by Ben Rayner who I think is very talented at doing portrait photography as well as fashion photography. His images never look like a model. You know, it doesn't look like a faceless model just wearing whatever. There's always personality that comes through. That was quite important for me to capture.
Alexa Chung