It's shot by Ben Rayner who I think is very talented at doing portrait photography as well as fashion photography. His images never look like a model. You know, it doesn't look like a faceless model just wearing whatever. There's always personality that comes through. That was quite important for me to capture.
Alexa ChungI actually love...Well I love both of them [Paris Hilton or Britney Spears] but I really love Paris Hilton. I interviewed her once, she had a record coming out. She was DJing and promoting that. It was actually only a couple of years ago. She had her persona in tact when I was interviewing her and then after we broke she came for a cigarette with me and I just found it so... she's so intelligent and interesting and obviously is playing the game.
Alexa ChungThank you, Jane Birkin, for providing me with infinite outfit ideas and the confidence to dress like a boy but act like a girl.
Alexa ChungI mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
Alexa ChungWe've had distressed edges. We've had culottes. We've had high waisted jeans, we've seen the heralding of the new bootcut back again. I'm so sorry to say this to you, but the only way forward is ultra-hipsters, you know? Like super-low cut, low-rider jeans, to the extreme.
Alexa Chung