It's shot by Ben Rayner who I think is very talented at doing portrait photography as well as fashion photography. His images never look like a model. You know, it doesn't look like a faceless model just wearing whatever. There's always personality that comes through. That was quite important for me to capture.
Alexa ChungAs soon as that was kind of green-lit, it became very obvious to me what I wanted to do and it was an instinctive reaction to my relationship with how I wear my Ugg boots. Which is in London and in New York, I wear them as soon as I get in basically.
Alexa ChungI mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
Alexa ChungIt was genuinely horrible. I stopped using Twitter for a while because I got so much s**t about being anorexic. And Im not.
Alexa Chung