It's shot by Ben Rayner who I think is very talented at doing portrait photography as well as fashion photography. His images never look like a model. You know, it doesn't look like a faceless model just wearing whatever. There's always personality that comes through. That was quite important for me to capture.
Alexa ChungI think it's cool that London Fashion Week is about young designers trying wacky things.
Alexa ChungI think as I get older that's an area that I'd like to explore more. Going from being in front of the lens to behind it.
Alexa ChungLondon Fashion Week is so different from any of the others. Compared to the strictness in New York, London seems freer from commercial constraints. Truer to the process, to street style, to a sense of humour.
Alexa Chung