I mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
Alexa ChungIt's funny because I think that both France and Britain are known for their distinctive styles and everyone says that France is so chic and elegant but I think more than that French women are renowned for dressing in what suits them.
Alexa ChungBoys say they don't mind how you get your hair done. But then they leave you for someone with really great standard girl hair and the next thing you know you're alone with a masculine crop crying into your granola.
Alexa ChungI think modeling is interesting, it's obviously nice to take on a character and go through the process. I'm very lucky that I've been able to do that but I think the challenges that come with the responsibility of art directing something is something that appeals to me. I've done it before in collaboration with other people but it's the first time someone's literally handed it over and been like, "What do you want?" It was really fun to kind of dream up a concept and then execute it with all my friends.
Alexa Chung