Listen, the idea that I might be a fashion soothsayer is very flattering but completely inaccurate.
Alexa ChungI think Maje typifies that French vibe where it's simple items that are very practical, very wearable but also like incredibly chic and expensive-looking.
Alexa ChungI actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.
Alexa ChungI think modeling is interesting, it's obviously nice to take on a character and go through the process. I'm very lucky that I've been able to do that but I think the challenges that come with the responsibility of art directing something is something that appeals to me. I've done it before in collaboration with other people but it's the first time someone's literally handed it over and been like, "What do you want?" It was really fun to kind of dream up a concept and then execute it with all my friends.
Alexa Chung