It's shot by Ben Rayner who I think is very talented at doing portrait photography as well as fashion photography. His images never look like a model. You know, it doesn't look like a faceless model just wearing whatever. There's always personality that comes through. That was quite important for me to capture.
Alexa ChungI would say probably Paris [Hilton]. Because to me that's her in character and she kind was always sort of winking at the camera. There was satire I think involved in what she was doing. I like to think there was.
Alexa ChungI actually love...Well I love both of them [Paris Hilton or Britney Spears] but I really love Paris Hilton. I interviewed her once, she had a record coming out. She was DJing and promoting that. It was actually only a couple of years ago. She had her persona in tact when I was interviewing her and then after we broke she came for a cigarette with me and I just found it so... she's so intelligent and interesting and obviously is playing the game.
Alexa ChungI mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
Alexa Chung