If you imagine Maslow's hierarchy of needs, if you can get all those requirements checked off and have all those amazing things that we need to just live lives, but actually get to do the thing that you're really passionate about.

Hundreds of these companies I've seen since the beginning stages - including Dropbox and Airbnb - one of them has actually been crushed by an incumbent. The Googles, the Twitters, the Facebooks, they might be someone to acquire you, which is not necessarily a bad position to be in.

At the end of the day, how many ads did it take to convince you to use Facebook or Twitter? It wasn't marketing or advertising that convinced you to use these services. It was their value.

You can throw - and we've seen plenty of these kinds of companies - millions of dollars in advertising for a website or a service, and in the end if it's not useful no one's going to use it.

If I were a snarky Reddit user though, I would say, hypothetically, that that would just be like reading Reddit's Front Page a day later. But I'm not going to go there.

If you have things or are involved with things that turn on, it's going to have code. And there are so many people - let's pick on the historians - even as a historian, let's say I ended up going the road of being a historian, just knowing some basic scripts, any kind of automation would have made me a 10 times better historian because I wouldn't have to sit there changing every file name to "1234" and then "12345." It can have a transformative value.

We don't even realize something is broken until someone else shows us a better way