Every founder has to delude themselves into thinking, "Yes, it's going to be big. It's going to take over the world."

At the end of the day, how many ads did it take to convince you to use Facebook or Twitter? It wasn't marketing or advertising that convinced you to use these services. It was their value.

I often think of a quote from entrepreneur Jim Rohn: 'You are the average of the five people you spend the most time with.' Surround yourself with people who are doing interesting things, who are thinking interesting thoughts, who challenge you to be better, and who come from a diverse set of backgrounds and experiences. That, combined with appropriate moments of 'me' time, provides the perfect breeding ground for great ideas. And whatever you do, don't get hung up on what competitors are doing. Be aware of what's going on in the industry, but don't let it dictate your own creative process.

I try to help founders as much as I can, but so many of us we won't even take meetings with people who still just have an idea, because everyone has an idea.

Everything is derivative. Everything is a remix, and we all stand on the shoulders of giants - a great phrase.

I guess if you include contractors that are six or seven people working on reddit, but when we got acquired there were basically three and then in the years since, we've added three more developer hires full time, and a community manger. But the site is still remarkably small.

Entrepreneur is just French for 'has ideas, does them'.