You can throw - and we've seen plenty of these kinds of companies - millions of dollars in advertising for a website or a service, and in the end if it's not useful no one's going to use it.
Alexis OhanianI don't have a crystal ball, but if you can ever put yourself in a situation where you are indispensable - where you aren't part of what looks like a fad, but you actually are a company, a brand that people trust and go to - at this point, you could put some of the mainstays of tech on anything, right?
Alexis Ohanian