The way I would describe a pictorial is that it is a picture that makes everybody say โAaaaah,โ with five vowels when they see it. It is something you would like to hang on the wall. The french word โphotogeniqueโ defines it better than anything in English. It is a picture which must have quality, drama, and it must, in addition, be as good technically as you can possible make it.
Alfred EisenstaedtMy style hasn't changed much in all these sixty years. I still use, most of the time, existing light and try not to push people around. I have to be as much a diplomat as a photographer. People don't often take me seriously because I carry so little equipment and make so little fuss... I never carried a lot of equipment. My motto has always been, "Keep it simple".
Alfred EisenstaedtWhen I photographed Marilyn Monroe, I mixed up my cameras - one had black-and-white film, the other color. I took many pictures. Only two color ones came out all right. My favorite picture of Marilyn hangs always on the wall in my office. It was taken on the little patio of her Hollywood house.
Alfred EisenstaedtYes, I sold buttons to earn living. But I took pictures to keep on living. Pictures are my life โ as necessary as eating or breathing.
Alfred Eisenstaedt