[When accepting the American Film Institute Life Achievement award] I beg permission to mention by name only four people who have given me the most affection, appreciation, and encouragement, and constant collaboration. The first of the four is a film editor, the second is a scriptwriter, the third is the mother of my daughter Pat (Patricia Hitchcock), and the fourth is as fine a cook as ever performed miracles in a domestic kitchen. And their names are Alma Reville.

Revenge is sweet and not fattening.

There is something more important than logic: imagination

I try to offset any tendency towards the macabre with humour. As I see it, this is a typically English form of humour. It's a piece with such jokes as the one about the man who was being led to the gallows to be hanged. He looked at the trap door in the gallows, which was flimsily constructed, and he asked in some alarm, 'I say, is that thing safe?

I don't understand why we have to experiment with film. I think everything should be done on paper. A musician has to do it, a composer. He puts a lot of dots down and beautiful music comes out. And I think that students should be taught to visualize. That's the one thing missing in all this. The one thing that the student has got to do is to learn that there is a rectangle up there - a white rectangle in a theater - and it has to be filled.

Television has brought back murder into the home - where it belongs.

Our primary function is to create an emotion and our secondary function is to sustain that emotions.